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Watches’ Wonderland

Geneva Watch Days: Fifth Edition Breaks Record 2024 Impressive Figures:

Seems like all the watches on the world started playing the same symphony at the same time. After magical seven days packed of launches, meetings and brisk discussions, Geneva Watch Days drew to a close with record results: Participants: 52 brands, 1500 watchmaking professionals, 650 media representatives and 250 retailers from all over the world, gathered on the shores of Lake Geneva.

The Pavilion at the “Rotonde du Mont Blanc”, which was open to the general public for 5 days, welcomed 13,800 visitors, an increase of more than 70% on last year. Connoisseurs of fine watchmaking were able to admire over 100 new timepieces free of charge, displayed in 65 showcases around 4 themes. 650 of them took advantage of guided tours given by experts from the Fondation de la Haute Horlogerie, and VIP programs were offered to collectors.

Wonders do never stop there. The 9 symposia on themes of interest to the watchmaking industry were also a great success, with around a hundred people attending each one in a new space, the so-called Glass Box, set up right next to the Pavilion. The brunch organized by the Fondation de la Haute Horlogerie (FHH) on Saturday, 31 August. 150 watchmaking enthusiasts were able to test their knowledge in a quiz. Meanwhile 3 conferences were also organized by the FHH, make every one dive into the world of each brand, their new products and man’s relationship with time. What was even more exciting is that students, collectors and business executives were able to chat directly with some of the CEOs of the participating brands over 3 informal breakfasts.

In the Culture Club, set up in a wing of the Pavilion, the FHH, the Grand Prix d'Horlogerie de Genève (GPHG), the École d'Horlogerie de Genève, the Horological Society of New York (HSNY), Horopedia and The Watch Library, all partners in the event, offered ongoing activities.

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Abd about the most important: The charity auction took place on the 1st of September. It was organized jointly by Geneva Watch Days and Phillips in Association with Bacs & Russo, raised CHF 108’000.- for the Pierre Amstutz Fund, which supports apprentices in precarious situations at the Geneva Watchmaking School, enabling them to complete their studies in good conditions.

It’s impossible not to feel this special atmosphere of this decentralized, self-managed event, which takes place in the heart of summer on the shores of Lake Geneva, is something to be savored.

The 2024 edition brought together the following brands: Alpina, Alto, Angelus, Armin Strom, Arnold & Son, Bausele, Beauregard, Behrens, Bianchet, Blancpain, Breguet, Breitling, Bvlgari, Konstantin Chaykin, Claude Meylan, Corum, Cvstos, Czapek & Cie, Daniel Roth, De Bethune, Doxa, Edox, Favre-Leuba, Fortis, Frédérique Constant Group, Genus, GirardPerregaux, Glashütte Original, Greubel Forsey, Hautlence, HYT, Jacob & Co, Krayon, Laurent Ferrier, Lederer, L'Epée, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, Micromilspec, Ming, H. Moser & Cie, Oris, Perrelet, Phillips in Association with Bacs & Russo, Raketa, Ressence, Singer, Speake Marin, Trilobe, Tutima Glashütte.