The first season of the international fashion week MBFW Azerbaijan in Baku concluded with a vibrant and dynamic event that united fashion, art, and modern technology. The event was organized by the Azerbaijan Fashion Designers Association in collaboration with Led.az Events, with the support of strategic partner Mercedes-Benz and its official distributor in Azerbaijan, “Avtokapital-Azerbaijan” LLC.
The shows took place at the Absheron Automotive Center, a modern showroom built to the #MAR20x standard — a new manifestation of the contemporary Mercedes-Benz concept. This unique format allowed participants and guests not only to explore fashion collections and art installations, but also to experience the innovative spirit of the Mercedes-Benz brand at the heart of a cultural event.
The event was held from May 15 to 17 and featured runway shows by international designers, art installations, presentations, and exhibitions reflecting current trends in the creative industry. Each day was themed around a particular artistic movement: Renaissance, Pop Art, and Expressionism. The decor by S Design agency and AI-generated visual projections created an immersive atmosphere for each theme.
The Fashion Week opened with a performance by Atesh Garaev, a talented tenor and soloist of the Azerbaijan State Opera and Ballet Theatre, setting the tone for the entire event.
The second day featured a performance by Fahree, the Azerbaijani singer-songwriter representing the country at Eurovision 2024, which added brightness and a celebratory mood.
The program showcased collections by designers from various countries: Ziya Kocaturk (Turkey), T. Efremova & Irra (Belarus), Emilio Bonadio (Italy), Blikvanger & Idividi (Georgia), Vague (Georgia, Israel), Rox Nassenova (Kazakhstan), Black Queen (Belarus), Papilio by Alena Goretskaya (Belarus).
A highlight of the event was the Azerbaijan Fashion&Art exhibition, featuring collections by local brands: Muse Me, The Tothu, Parcha Studio, Gaga Factory, Dova 24, Sultan Couture, Natavan Aliyeva, Sameera, and Kaftan, alongside an art installation by contemporary Azerbaijani artist Elnara Nasirli.
The event also included showrooms by jewelry brands Nino Sepo and Narmeen Jewelry, and exhibitions of collectible works by designers Vira Plotnikova and Co.Lab. The presentation of Turkish jewelry house Panghia, held in an intimate showroom, and the Adidas for Mercedes-Benz collection show emphasized the international scope of the event and the integration of the Mercedes-Benz brand as a key part of cultural dialogue and innovative experimentation.
Each day concluded with DJ sets by DJ AKG, creating a festive and energetic atmosphere.
Season partners included leading companies and organizations such as: German-Azerbaijani Chamber of Commerce, MyBrands, MAC, L'Oréal Professionnel, KSpace, Braun, Absheron Hotel Group, Turizm.az, Museum Furniture & Accessories, Johnnie Walker, A11 Logistics, Big Model Agency, Notes Gastronomy & Bar, Shur, and Yacht Club Residence.
MBFW Azerbaijan served as a platform for showcasing creative ideas, supporting local and international talent, and proving that Azerbaijan is poised to become a hub for contemporary cultural dialogue and innovative experimentation. It also highlighted the importance of collaboration with Mercedes-Benz, represented by Autocapital-Azerbaijan.
