La Vie en Rose, the leading Canadian lingerie, sleepwear and swimwear brand proudly celebrates its 40th anniversary, marking four decades of empowering women through confidence and comfort.
Since its first international expansion in Saudi Arabia in 2004, La Vie en Rose has built a strong and growing presence across the Middle East, North Africa, and Asia. Its success abroad is driven by trusted partnerships and a deep understanding of local markets, all while staying true to the brand’s values of quality, femininity, and comfort.
In Azerbaijan, we’ve proudly been part of La Vie en Rose’s journey for the past 13 years. As we celebrate this global milestone, we also celebrate our shared success and contribution to the brand’s international growth.
“We have many reasons to celebrate this milestone in our history,” says François Roberge, CEO of La Vie en Rose. “Since opening our first store in 1985, La Vie en Rose is on track to surpass the threshold of 500 stores worldwide in the coming years. This remarkable growth is thanks to the dedication and expertise of our team. I’d like to thank our thousands of employees for their continued dedication. I’m sure we’ll have many more successes to celebrate together in the coming years.”
La Vie en Rose is accelerating its international growth, with new markets like Mexico and Central America on the horizon, and a major U.S. expansion underway. The brand is also strengthening its presence across Southeast Asia through strategic partnerships and market-tailored initiatives, reinforcing its long-term commitment to global development.
As it celebrates this milestone, La Vie en Rose is not only reflecting on the journey so far but also looking toward a dynamic future. The company remains committed to working hand-in-hand with its international partners, focusing on sustainable growth, continued innovation, and strategies that resonate with local markets and consumer needs.
We invite you to visit our stores and celebrate this special milestone with us, because this journey wouldn’t be the same without you. In Azerbaijan La Vie En Rose functions under 'Cenomi', well-known azerbaijani brand.
Come celebrate 40 years of La Vie en Rose in stores, discover the collections you love and be part of a journey that continues to inspire confidence and beauty.
